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Do Something Reel

 

Have you heard of the Whole Foods Market Do Something Reel Film Festival? This ongoing annual event will be online this year, allowing people from around the country to watch the films showcased in the festival. I will definitely be taking advantage of the opportunity to check out the films from home, and I hope you will too.

This festival has gotten lots of coverage, including this Mashable article; it’s certainly an innovative way to host an event! The event is launching in Boston on April 22 with a live screening of “The Apple Pushers”, and Whole Foods has given me a pair of tickets to give away to one of you. If you would like to enter to win the tickets, just leave a comment on this post letting me know why. If you aren’t able to attend the live screening, please do check out information on the other showcase films below.

“The Apple Pushers”, which is narrated by Academy Award nominee Edward Norton, and underwritten by the Laurie M. Tisch Illumination Fund, follows five immigrant street-cart vendors who are offering fruits and vegetables in New York neighborhoods where fresh produce isn’t widely available. The vendors, who take part in a unique urban experiment called The NYC Green Cart Initiative, personify what it means to be an American entrepreneur, and their stories shed new light on the nation’s food crisis and skyrocketing obesity rates.

“The Apple Pushers” screening will be followed by a live-streamed panel discussion with the film’s writer and director, Mary Mazzio; executive producer, Laurie Tisch; and celebrity chef Michel Nischan, streamed live from Alamo Drafthouse’s Slaughter Lane Theater in Whole Foods Market’s hometown of Austin, Texas. Debi Mazar, “Entourage” and Cooking Channel’s “Extra Virgin” star, will host the discussion. You can even send in questions via Twitter!

WHEN: Sunday, April 22, 2012 – 6pm

WHERE: Regal Fenway Stadium 13

201 Brookline Ave., Boston

Tickets can be purchased online here: http://dosomethingreelboston.eventbrite.com/ for $10

MORE INFO: For more information on the Do Something Reel Film Festival, event times and ticket pricing, visit www.dosomethingreel.com or contact your local Whole Foods Market location.

Films slated through August are as follows:

“Watershed” – Directed by Mark Decena, executive produced by Robert Redford and produced by his son, James Redford, the film follows Rocky Mountain National Park fly fishing guide, Jeff Ehlert, and six others living and working in the Colorado River basin. The film illustrates the river’s struggle to support thirty million people across the western U.S. and Mexico as the peace-keeping agreement known as the Colorado River Pact is reaching its limits. (May)

“Queen of the Sun: What Are the Bees Telling Us?”– A profound, alternative look at the bee crisis from Taggart Siegel, award-winning director of “The Real Dirt on Farmer John.” On a journey through the catastrophic disappearance of bees and the mysterious world of the beehive, the film weaves together a story of the heart-felt struggles of beekeepers, scientists and philosophers from around the world and uncovers the long-term causes that could create one of our most urgent food crises. (June)

Ian Cheney Retrospective: “King Corn” and “Truck Farm” – Each of the films Cheney has created or co-created spotlights an important environmental or food issue, from mobile gardens to the subsidized crops fueling our fast-food nation. Cheney was last year’s Whole Foods Market and AFI-Silverdocs grant recipient for his new work-in-progress, “Bluespace.” (July)

“Lunch Line” – Co-directed by Ernie Park and Michael Graziano, this film offers a fresh perspective on the politics of food and child-nutrition through an examination of the surprising past, uncertain present, and possible future of the National School Lunch Program.  The film reframes the school lunch debate through archival footage, expert interviews, and the uplifting story of six kids from one of the toughest neighborhoods in Chicago who set out to fix school lunches — and end up at the White House. (August)

Tags: giveaway, Whole Foods Market

It’s no secret that food bloggers are generally in love with Whole Foods Market. It was perhaps one of the first places that I shopped where I started to think food was art; I can still just wander around looking at their unique displays and hard-to-find goodies. I love it so much, Whole Foods even gets a shout-out in my About page. So it was a perfect match last night when Whole Foods River Street in Cambridge hosted its first blogger event.

Whole Foods River Street

Held in the café, just off of the drool worthy hot bar and salad bar areas, the event was in a cozy, enclosed place that perfectly fit the obviously excited group of bloggers in attendance. I arrived at the event with Megan, who was kind enough to pick a bunch of us up at Central Square, and Daisy, Elizabeth, and Kathy. Once we were checked in, we got to check out the awesome display of food that Whole Foods put out for us.

The cheese display was first and was the love of my evening. Sean from Whole Foods’ cheese department told us all about the selection and gave us some great ideas for making holiday treats such as rolling goat cheese logs in nuts or herbs for an easy, delicious cheese spread.

goat cheese with olives

We sampled several goat cheese spreads including one with a mix of olives and one with Peppadew peppers which Megan and I quickly became addicted to. Peppadew peppers are neither sweet nor hot; they are somewhere in the middle, and they are so flavorful and go perfectly with goat cheese. In fact, I have eaten these little red gems stuffed with sweet goat cheese in the Naschmarkt in Vienna. I can’t wait to make this dip for Christmas.

Peppadew peppers and goat cheese

The cheese table also included a variety of other cheeses, tortilla crackers, and marcona almonds.

Whole Foods cheese display

Sean knew a ton about cheese, and we bloggers were clearly engaged, judging by the fact that the cheese table had a small crowd all evening!

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Whole Foods also shared a variety of hot appetizers like creamy Swedish meatballs, arancini, chicken satay, and stuffed mushrooms. As expected, everything was fresh, made with the best ingredients, and kept us going back for more.

Whole Foods hot food display

And while I flocked to the cheese and other appetizers, those with a sweet tooth were not left out. Tarts, mini cheesecakes, and cupcakes decorated with festive sprinkles and snowflakes.

cupcakes

Throughout the evening, we also tasted some of the beer and wine that Whole Foods carries. The Cisco Brewers’ Santa’s Beered had a festive spice to it and is definitely a beer that would fit right in at our house. I also tasted a just-okay Cabernet Sauvignon from Three Wishes, and a special Camino de Navaherreros Garnacha that had a nice acidity and drinkability factor. Smile

Cisco Brewers Santa's Beered Three Wishes Wine

The room was decorated with all sorts of seasonal touches like cranberries, pinecones, and greenery; the team at Whole Foods really went all out to make it a great evening.

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And, as dutiful food bloggers, in a hilarious exodus, I think every one of us did some shopping after we left. I picked up my beloved hot Grillo’s Pickles and Real Pickles fermented cabbage. If I had realized my husband was picking me up rather than having me take the train home, I would have left with a lot more!

It was so nice of Whole Foods to host us, and I was really happy to meet some new bloggers, catch up with old friends, and to eat a lot of yummy cheese! It really put me in the holiday spirit.

Where do you do your grocery shopping? Do you have a Whole Foods Market near you?

In case you missed it, I am hosting a giveaway from Kerrygold! Check it out!

Tags: beer, bloggers, Boston, cheese, events, Food, Whole Foods Market, wine

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