Blogging is and always has been a hobby for me. I am often asked, in job interviews and by potential clients, how I got into blogging, and the answer is pretty simple. I wanted to do something that I was excited about every day, and I love writing. I was working for a great textbook publishing company when I started; I saw how passionate some people were about the work they were doing in education and thought, what makes me tick?
Food, wine, travel, lifestyle. All of those things interested me, and while never hard-hitting journalism, blogging about them became important. As a fairly anxious worrywart who needs to tune the world out a little at the end of the day, a “brain candy” site sometimes provided the perfect escape for me and hopefully for my readers.
I’ve been blogging for almost seven years, and I have considered quitting at least five times over the years, but then I remember that this space is mine and it can change and evolve as I want it to. I’ve gone from blogging twice a day some days (How I did that, I do not know.) to a pretty regular schedule of two blog posts a week, which works with my current work situation and makes me happy. Tip one – make sure blogging makes you happy!
- Develop some sort of consistency. Even if it’s just once a week, set aside time for yourself to sit down and work on an editorial calendar and a post. My editorial calendar lives on an index card and includes posts I want to write, recipes I want to try, and a list of any travel, restaurants, wines, etc. that I plan to write about.
- Learn to say no! When blogging, it’s easy to want to attend every event you are invited to and write every sponsored post offered to you. Who doesn’t want to make money and be recognized? But there’s a line between being an authentic blogger and a product pusher. Say no to products and sponsorships that don’t fit your content or your values. Say no to events that might drain your energy or creativity. Too many blogs have become 365 sponsored posts, and while lucrative for the blogger, no one wants to read a stream of commercials. Hint – forcing the writing isn’t fun for you either.
- Share what you love, not what you think might get the most traffic. When I first started blogging, I was really into healthy living blogs and tried to emulate them. It turned out writing about running and dieting wasn’t fun for me. My wine blog posts are some of my lesser-viewed posts, but I love writing about wine, so I still share them. Even if just a few dozen people are seeing a post, you never know where it might end up or how you might be helping someone.
- Let your true colors show. One of the reason blogs took off and became so influential is because they were real. No, you don’t have to share every tiny detail of your life, but being authentic and personable makes you seem like that friend who someone can depend on for recommendations, advice, and a great story. Sometimes, a stream of thought or day in the life post is all you need to add a little of your voice and a sneak peek into your life. I love reading them!
- Read other blogs and be supportive of other bloggers. Blogging can be a great community builder. I met some wonderful lifelong friends through this blog, and though most of them have stopped blogging, we still stay in touch, and they are very important to me. Whether you’re meeting great friends or professional contacts, blogging makes your world so much bigger.
- Live to blog, don’t blog to live. Even if your blog IS your living, blogs written by people having vibrant, hands-on experiences are always the best to read. Again, don’t force it. The more into what you are writing about you are, the more you will shine.
- Read your own blog. I love my old posts! There are so many recipes, wine recommendations, and travel memories that I can go look back on and that can still be useful to readers. The other day I was rereading a post about a horrible week I’d had, life-changing for sure, but now I can’t even remember what happened. Past writing = perspective.
I can go on and on with tips on keeping blogging fresh and fun, but one of the best things about blogs are the comment sections! Tell me, if you are a blogger, what is your biggest key to maintaining a long-lasting blog? And blog readers, what keeps you a fan for the long haul/what makes you close your laptop and walk away from the screen?
